The pay per click model for marketing has been around for a few years and for good reason, it works. There is definitely more to it than that, but at it's most basic form, it is a reliable way to bring traffic. For those of you new to internet marketing, pay per click is the practice of paying a company, like Google, to place a small text or graphic ad from you on a content related website for revenue generation for that site and Google, of course.
Now, as you can imagine, the price for these ads varies based on the competition for the keywords you are seeking placement on, or the graphic ad placement. The higher demand, the higher the price. A very handie tool of most pay per click programs is that the user can establish a monthly budget for advertising and when that budget is up no more money is spent. Most of these services also offer a program called a "cost per action" program which operates in a similar fashion as a pay per click program and is also a productive means to market products and services.
Most pay per click services offer one form or another of analytics.
This feature allows for alternating ad campaigns in real time and using this info uses the most productive ad predominantly. If the analytics establishes one type of text is more productive than another, then that text may be used more frequently to increase sales, opt ins or clicks. If you can master analytics, it can be used to increase the productivity of your marketing dollar, that much is certain.One primary concern about pay per click advertising is that your advertising dollar may be wasted if you haven't targeted your campaign correctly. Let's say you targeted a keyword like "hiking boots". Everyone looking up "hiking boots' may see your ad and click on it, even if they are looking up "hiking boot repair". If there were 100 people who were looking for a longer version of your keyword, then part of your marketing money will go to waste and that may be a detriment to your bottom line.
Lead conversion is a very important step in securing your business through pay per click campaigns. Your leads should be asked to log into a lead capture page where their information is taken and put in a database for secondary marketing later. There are many resources for compiling your marketing list and the list is covered in our starter pack. In the example of real estate lead generation, the lead was sent to a log in page offering exactly what they wanted, to browse the MLS. They simply entered their info and they were granted immediate access to the MLS. Later the real estate agent followed up with them through either the email address or phone number they provided on the log in page. It really was a very simple operation.
There are many pay per click sources on the internet but the largest 2 are Google's Adwords and Yahoo's Overture. Each service has it's own individual nuance but basically operates in the same way. Each one is covered in our started pack and can be used to market your products, affiliate links and services to the utmost.
Pay Per Click - The "Vegas" of the Internet?